Florens is the story of a family with a deep love for footwear.
The company was founded in 1971 by the Ilari family in Monte Urano in the Marche region, picking up a tradition that over time has become synonymous with quality and Made in Italy in children's footwear.
Today the company is considered one of the best known manufacturers of fashion footwear.
In our part of the world there is a saying: "Whoever wants to appear beautiful, must suffer some pain".
We at Florens have subverted this long tradition that penalizes the freedom to be beautiful.
Our little girls, whatever outfit they wear, will be able to have precious shoes on their feet and always remain very comfortable.
Our greatest quality is, in fact, quality.
We choose partners who can guarantee us the best: soft leathers, suitable soles, advanced processing technologies.
We want our fit to be comfortable and to fit a growing foot that is always on the go.
Our children are not little adults. With our shoes they must be able to go anywhere and do everything: walk, run and jump. Without sacrificing style. Because style, for us at Florens, has no age.
We are from the Marches and very attached to our land.
If you have never seen the Marche, you have to come. On a sunny afternoon, you will find yourself sitting in the cool, in an ancient village where you can look out over the sea while enjoying a glass of wine.
Beauty inspires us every day and we put it in our shoes. Because that's what we do best.
Simplicity exists and we like it. The obvious no!
Even the most mundane shoe can simply become special.
We work a lot on detail. Both intended as the perfection of the shoe and in the decoration. Each shoe is treated and embellished.
This is why we put people at the center. Because the detail cannot be entrusted to machines, to a robot. It can only be entrusted to one person. Our artisans and our artisans are the people who make the difference: eye, dexterity, experience and above all love for the shoe.
A long tradition here in the Marche, 50 years in Florens.
Have you ever been to a shoe factory in the Marche region?
Have you ever seen how the hands of our artisans and our artisans manipulate shoes? How quickly and how much precision, patience and delicacy they handle a shoe! They rotate it, observe it, pass it in the machine, work it and perfect it by hand.
Because a made in Italy shoe is a shoe that is built from detail to detail. It passes from hand to hand, so that everyone can do his surgery with surgical precision. It takes years to become a good craftsman.
It takes experience and dedication to make a comfortable and beautiful shoe.
